How To Scale Up Your Supplier Response Rate

Incorporating sustainability in supply chains is a challenge, but the failure to act may be the biggest risk of all. According to Harvard Business Review, there has been a rising number of multinational corporations (MNCs) that have pledged to work only with suppliers that adhere to social and environmental standards. However, many of the MNCs that have committed to it have faced scandals brought about by suppliers that, despite being aware of sustainability standards, have nevertheless gone on to violate them. This makes the commitment to transform to sustainable operations impossible. HBR suggests that businesses “should take a hand-on approach to collect data about supplier’s capacity, monitoring indicators of their sustainability performance, and engaging with them in continuous improvement projects. The danger of not acting is clear: A supply chain is only as strong as its weakest link.”

Having a strong relationship with suppliers is key in building sustainable business operations. This is because organizations need critical information from suppliers in order to understand their supply chain impact and make informed, sustainable decisions. A critical KPI in gauging this relationship is the response rate organizations have from their suppliers – the higher the rate, the better the communication between buyer and supplier. This means organizations get their hands on the information they need to proactively work towards minimizing negative and maximizing positive impact. Take a closer look at how measuring response rates boost your sustainability work and how to leverage technology to improve your relationship with suppliers and thus, your response rate in the process of gathering important information.

Why is response rate important in sustainability work?

Increased transparency

The more responses and sustainability and compliance information businesses receive from suppliers, the more businesses see into their supply chain and understand their full impact. Transparency will grant you and your business with knowledge to transparently communicate with customers and stakeholders. The higher your response rate, the more data you have, which empowers you to make truly sustainable decisions.

Minimize risks

When you benefit from a high response rate from suppliers and sub-suppliers, you gain insights into your sustainability downstream and are much more able to uncover potential business risks. Accessing this kind of critical information helps you better mitigate risk and build a resilient supply chain and business.

simplified process

Gather and analyze all data at your fingertips. Data collection can be extremely time consuming, especially if you have many suppliers to collect data from. By automatically tracking your response rate and automating supplier relations through follow-up emails and reminders, less workload is required to get the information you need. No more spending valuable time chasing data. Let the power of digitization carry that burden for you and save time to spend elsewhere.

improved supplier relations

Hold your suppliers accountable by building a strong and trusting mutual relationship. Automated responses and follow-ups will benefit both you and your suppliers with more frequent and customized, automatically adjusting to the information the supplier has already given and what is missing. Repeated follow-ups indicate the importance of responding and mediate potential consequences if no action is taken.

How does digitization and automation improve response rate? 

Customize automation to effectively leverage the technology to suit your needs and effectivize your work. Define what kind of information you need, from whom, how often, and all of the admin that comes with that work. Or, use a predefined requirement pack and standardize your work according to best practices. However you decide to automate data collection in your supply chain, here are some of our tips on how to leverage automation to boost your response rate from suppliers:

automate the process with reminders

Save hours by sending out automated response requests and reminders to your suppliers, without the heavy workload of writing manual emails and keeping a tally of your responses. Perform regular follow-ups by scheduling assessments in different frequencies, such as annually, quarterly, monthly, a customized time span or one-time. This means that you as the requester can automatically streamline requests several times without the friction of additional communication, before you need to contact the supplier manually.

smart decisions for you and your suppliers

Including suppliers can be a tricky assignment, as they may not always see the value of reporting their data externally and voluntary. Take strong leadership and encourage suppliers to respond by creating collective value. For example, make it possible for the reporting suppliers to see their own development over time and use this data for their own purpose, which strongly incentivizes them to report.

collaborate and delegate

Delegate relevant questions and information to the relevant person across business units in your organization – ping a colleague to contribute with the data they have access to and are responsible for. By making it easy to involve your team to contribute with the information they have, you increase efficiency, save time chasing data, and decrease everyone’s workload. The idea is simple: teamwork makes the dream work. Cheesy? True.

easy for suppliers

Lean back and let the power of automated invites and regular reminders do the work. A simplified reporting process for suppliers is the key to increasing your response rate from them and building transparency throughout your supply chain.

The Future of Response Rate Management

A successful response rate should be an integral part of your supply chain sustainability work. Data collection can be extremely time-consuming, especially if you have many parties collecting data from. However, a successful response rate is crucial in order to build a sustainable supply chain and work proactively with sustainability at all touchpoints. Want to learn more how you can improve your supply chain work with Worldfavor’s automated and digitized supply chain sustainability solutions? Download our free guide below to dive deeper into the subject and how you can use Worldfavor to maximize your response rate.

How to Improve Your Supplier Response Rate

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