Worldfavor Impact house breakfast – community discussion on greenwashing challenges in retail
Last week, Worldfavor kicked off the weekend by hosting our very first Impact house breakfast. This event focused on the retail sector and its challenges in the increased attention to greenwashing.
The event was guided by our talented retail experts at Worldfavor, who, together with the visitors, had a rewarding session full of valuable insights.
We were honored to be visited by various experts and thought leaders in retail, communication, and sustainability. Their different expertise and experiences opened up for dynamic discussions. Seeing industry leaders and innovators unite under one roof to exchange their knowledge provided a solid basis for knowledge-sharing.
The morning started with breakfast and a presentation by our talented retail experts Johan Lindström and Gabriella Bergsten, who shared central keys to tackling greenwashing in business, highlighting transparency and communication as critical elements.
After the presentation, the participants joined a roundtable discussion where visitors could discuss critical issues in retail and greenwashing. The discussions provided many wise insights, where we found that a common theme among the groups was the difficulty of communicating correctly and the importance of gathering company data.
Thank you to everyone who contributed to this insightful morning.