Recap of Habit Impact Day 2024 – embracing digital labelling for a sustainable future

Following last year's success, Habit Impact Day 2024 gathered industry leaders, experts, and innovators at Brygghuset in Stockholm to explore the future of the textile and fashion industry. The event focused on how the industry can transition to sustainability and circularity by 2030, particularly in light of several new EU laws set to transform the sector. Worldfavor joined forces with partner Nilörn during the day to highlight key innovations and strategies.

The path to digital labelling and transparency

One of the standout sessions was led by Martin Arvidsson, Business Area Manager RIS at Nilörn, and our own Johan Lindström from Worldfavor. They delved into the transformative potential of digital labelling, a technology gaining momentum due to advancements, increased consumer maturity, and impending regulations.

Martin Arvidsson emphasized the critical role digital labelling will play in the future: “Digital labelling will be a necessary tool for traceability and transparency, which will soon become a standard in the industry.”

Key Takeaways from the Session

1. Enhanced Traceability: Digital labels provide comprehensive tracking information from the product's origin to the end consumer, ensuring authenticity and reducing the risk of fraud.

2. Improved Transparency: Consumers can access detailed information about products, which builds trust and empowers them to make informed purchasing decisions.

3. Regulatory Compliance: As new EU regulations come into effect, digital labelling will help businesses maintain compliance, avoid penalties, and stay competitive.

4. Sustainability Insights: Digital labels can include data on a product's environmental impact, such as carbon footprint and sustainability credentials, supporting eco-friendly consumer choices.
   
   

Moving Forward

The session underscored that digital labelling is not just a passing trend but a future standard. Businesses that adopt this technology will be better positioned to meet regulatory requirements, satisfy consumer demand for transparency, and contribute to a more sustainable industry.

Habit Impact Day 2024 successfully highlighted the urgent need for innovation and collaboration in the textile and fashion sector. The insights shared by industry leaders like Arvidsson and Lindström are paving the way for a more transparent, accountable, and sustainable future.

One-Stop-Shop for Consumer-Facing Traceability

The partnership between Worldfavor and Nilörn supports companies in the textile industry to accelerate supply chain traceability by offering a one-stop-shop for meeting digital product passport requirements.

• Tracking data on Environmental, Social, and Governance (ESG) areas
• Supplier engagement
• Supply chain mapping and visibility
• Textile labelling equipped with transparency data

Learn more about how your company can prepare and set up a process supporting these essential aspects here.