--- title: What makes a great team culture? Co-founder and COO Frida Emilsson on how Worldfavor has created one description: Worldfavor co-founder and COO Frida Emilsson gives a presentation about building a strong team and culture at the Breakit SaaS Summit 2022 image: https://blog.worldfavor.com/hubfs/What%20makes%20a%20great%20team%20culture%3F%20Co-founder%20and%20COO%20Frida%20Emilsson%20on%20how%20to%20build%20a%20strong%20team.png --- | minute read # What makes a great team culture? Co-founder and COO Frida Emilsson on how Worldfavor has created one ![](https://blog.worldfavor.com/hubfs/What%20makes%20a%20great%20team%20culture%3F%20Co-founder%20and%20COO%20Frida%20Emilsson%20on%20how%20to%20build%20a%20strong%20team.png) What makes a great team culture? That’s one of the questions our very own co-founder and COO [Frida Emilsson](https://www.linkedin.com/in/fridaemilsson/) answered in a presentation at the [Breakit SaaS Summit 2022](https://event.breakit.se/saas-summit-2022). The event takes place annually and professionals from a number of SaaS companies come together to inspire and connect.  A strong team and culture are so crucial for many companies’ success today that it has become a key factor in attracting and retaining talent. The topic of [Frida’s talk](https://www.breakit.se/artikel/34607/veckans-saas-brief-allt-fran-saas-summit) was building a strong team and a winning culture. She included how Worldfavor has built, and continues to develop, a strong team culture and how past mistakes have led to success. She shared some tips on what makes a great team culture (and what doesn’t), and how to maintain the culture as the team rapidly grows.  **A few highlights from the presentation:** - Having a diverse team of driven and talented individuals who share the company’s values is key to building a winning culture. They will be the ones to strengthen and develop the culture. A mismatch between an employee’s and the company's values can be a major setback to the company’s success. - It’s important to define the culture, its vision and its values in order to find talent that are a cultural fit. The company’s purpose, the **why**, also need to be reiterated internally.  - Leaders who are passionate, lead by example, are willing to coach and live by the company values can make a huge difference in the team culture.  - Spending time together across teams, facilitating fun and lifting each other is extremely important because it lets the team connect and bond.  ![What makes a great team culture? Co-founder and COO Frida Emilsson on how to build a strong team-2](https://blog.worldfavor.com/hs-fs/hubfs/What%20makes%20a%20great%20team%20culture%3F%20Co-founder%20and%20COO%20Frida%20Emilsson%20on%20how%20to%20build%20a%20strong%20team-2.jpeg?width=3466&name=What%20makes%20a%20great%20team%20culture%3F%20Co-founder%20and%20COO%20Frida%20Emilsson%20on%20how%20to%20build%20a%20strong%20team-2.jpeg) ![What makes a great team culture? Co-founder and COO Frida Emilsson on how to build a strong team-1](https://blog.worldfavor.com/hs-fs/hubfs/What%20makes%20a%20great%20team%20culture%3F%20Co-founder%20and%20COO%20Frida%20Emilsson%20on%20how%20to%20build%20a%20strong%20team-1.jpeg?width=3466&name=What%20makes%20a%20great%20team%20culture%3F%20Co-founder%20and%20COO%20Frida%20Emilsson%20on%20how%20to%20build%20a%20strong%20team-1.jpeg) Thank you [Breakit](https://www.breakit.se/) for having us! Read more about Frida's presentation [here](https://www.breakit.se/artikel/34607/veckans-saas-brief-allt-fran-saas-summit).  Share this article: [![facebook](https://blog.worldfavor.com/hubfs/raw_assets/public/Worldfavor_July2022/images/facebook.png) ](http://www.facebook.com/share.php?u=https://blog.worldfavor.com/news/what-makes-a-great-team-culture-co-founder-and-coo-frida-emilsson-on-how-worldfavor-has-created-one) [![twitter](https://blog.worldfavor.com/hubfs/raw_assets/public/Worldfavor_July2022/images/twitter.png) ](https://twitter.com/intent/tweet?url=https://blog.worldfavor.com/news/what-makes-a-great-team-culture-co-founder-and-coo-frida-emilsson-on-how-worldfavor-has-created-one) [![linkedin](https://blog.worldfavor.com/hubfs/raw_assets/public/Worldfavor_July2022/images/linkedin.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.worldfavor.com/news/what-makes-a-great-team-culture-co-founder-and-coo-frida-emilsson-on-how-worldfavor-has-created-one) [![email](https://blog.worldfavor.com/hubfs/raw_assets/public/Worldfavor_July2022/images/mailbox.png) ](mailto:?body=https://blog.worldfavor.com/news/what-makes-a-great-team-culture-co-founder-and-coo-frida-emilsson-on-how-worldfavor-has-created-one) ![link](https://blog.worldfavor.com/hubfs/raw_assets/public/Worldfavor_July2022/images/linicon.png) ### Read More Like what you’ve just read? 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