CMO Siri Henriksson discusses attracting the right talent at Breakit and Skandia's webinar
This week, Worldfavor's Chief Marketing Officer Siri Henriksson participated in a panel discussion at a webinar by Skandia and Breakit. Moderated by Paulina Modlitba, the topic was how to find and attract the right talent in today’s landscape of economic uncertainty and a shortage of professional categories. Other panelists participating in the discussions were Anna Gullstrand, Acting CEO och People & Culture Officer at Mentimeter, Jenny Wiener, Health Economist at Skandia, and Victoria Alila, financial advisor at Skandia.
Watch the full webinar here:
The hour-long webinar covered a number of key points in attracting and retaining talent, such as the importance of being value-driven and building a strong culture. In the panel discussion, Siri shared some insights from her experience recruiting talent for a tech company like Worldfavor, which is driven by its vision of making an impact, backed up by a strong and ambitious team.
Highlights from the webinar:
- A strong team culture is a key factor to success in a business and is highly sought by job seekers nowadays. Building a strong employer brand is crucial for companies wanting to attract and retain the best talent.
- More and more job seekers are value-driven and want to work for companies that have strong values and a clear vision. They also seek companies that have integrated diversity and inclusion into their culture and often opt out of jobs that don’t.
- In a world of constant change and economic uncertainty, the stability of a company can offer a sense of safety to its employees.