---
title: CMO Siri Henriksson discusses attracting the right talent at Breakit and Skandia's webinar
description: Worldfavor CMO Siri Henriksson in a panel at Breakit and Skandia's webinar about attracting and retaining the right talent in times of change and uncertainty.
image: https://blog.worldfavor.com/hubfs/Breakit%20Skandia%20panel%20Siri%20(1).png
---

 |  minute read

# CMO Siri Henriksson discusses attracting the right talent at Breakit and Skandia's webinar

![](https://blog.worldfavor.com/hubfs/Breakit%20Skandia%20panel%20Siri%20(1).png)

This week, Worldfavor's Chief Marketing Officer [Siri Henriksson](https://www.linkedin.com/in/sirihenriksson/) participated in a panel discussion at a [webinar by Skandia and Breakit](https://event.breakit.se/nytt-lage-i-kampen-om-talanger). Moderated by [Paulina Modlitba](https://www.linkedin.com/in/pauspling/), the topic was how to find and attract the right talent in today’s landscape of economic uncertainty and a shortage of professional categories. Other panelists participating in the discussions were [Anna Gullstrand](https://www.linkedin.com/in/annagullstrand/), Acting CEO och People & Culture Officer at Mentimeter, [Jenny Wiener](https://www.linkedin.com/in/jenny-wiener-9878b376/), Health Economist at Skandia, and [Victoria Alila](https://www.linkedin.com/in/victoria-alila-/), financial advisor at Skandia.

Watch the full webinar here: 

 

The hour-long webinar covered a number of key points in attracting and retaining talent, such as the importance of being value-driven and building a strong culture. In the panel discussion, Siri shared some insights from her experience recruiting talent for a tech company like Worldfavor, which is driven by its vision of making an impact, backed up by a strong and ambitious team. 

** Highlights from the webinar:**

- A strong team culture is a key factor to success in a business and is highly sought by job seekers nowadays. Building a strong employer brand is crucial for companies wanting to attract and retain the best talent. 
- More and more job seekers are value-driven and want to work for companies that have strong values and a clear vision. They also seek companies that have integrated diversity and inclusion into their culture and often opt out of jobs that don’t.
- In a world of constant change and economic uncertainty, the stability of a company can offer a sense of safety to its employees. 

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