--- title: Say hello to our brand new look and feel description: We’re thrilled to launch a rebrand of Worldfavor to accurately reflect our journey and where we’re headed. Read about the why's behind our new look. image: https://blog.worldfavor.com/hubfs/header-blog-1.png --- [News](https://blog.worldfavor.com/news/tag/news) | minute read # Say hello to our brand new look and feel ![](https://blog.worldfavor.com/hubfs/header-blog-1.png) We’re thrilled to launch a rebrand of Worldfavor to accurately reflect our journey and where we’re headed. As you know, the need for sustainable business is more urgent than ever, and with that, a greater demand for a robust and scalable platform to manage sustainability data through far-reaching supply chains. This is reflected in our growing customer base and continuous work to bring cutting-edge technology to the market to shape a future where people, planet, and economy thrive together. It’s time that this work is visually reflected in our brand. So, as of August 2020, we’re rebranding with new colors, typography, icons, and website. Our logo will stay the same. Here are the why’s behind our new look.   ![worldfavor-brand-identity](https://blog.worldfavor.com/hs-fs/hubfs/blog-visual-identity-png.png?width=600&name=blog-visual-identity-png.png)   ## Colours Colors and typography are fundamental in building a brand identity that reflects who we are and the way our product, customers, and community build sustainable businesses. With an overarching black and white base, we wanted to complement with close-to-nature colors that reflect nature’s elements and represent our work in sustainability. Our brand colors are warm, daring, playful, and professional, just like our team and the way we want to develop the Worldfavor platform. A handful of our brand colors are Vivid Tangerine, Watercourse, and Seashell.   ![](https://blog.worldfavor.com/hs-fs/hubfs/colors-png.png?width=600&name=colors-png.png)   ## Typography With softer colors that reflect nature’s power and grace, we wanted a typography that pops and sets us apart from standard enterprise solutions. Worldfavor’s solutions are trustworthy and robust, but we are also unafraid to think outside the box and develop what hasn’t been done before in the sustainability space – combining the power of an enterprise platform and a sky-is-the-limit mindset. Poppins typeface did the trick.   ## Logo We're keeping our original logo as a keepsake of how far we’ve come and a catalyst to continue working towards creating a solution built to secure the future.  This new brand aims to reflect our cutting-edge product that dares to lead and inspire sustainable practices in business worldwide. It balances Worldfavor’s reliability and team expertise, grounded in years of experience, with the fast-moving, high-impact tech space.    ## Website Our new website launch comes with a lot more content about Worldfavor’s different sustainability solutions – Management, Sourcing, Visibility, and Investments –and highlights features of each and how the platform looks and functions.   Check out our newly launched website [here](http://www.worldfavor.com) to learn about how Worldfavor leverages tech and open source to boost sustainable practices internally and through far-reaching supply chains. We’ve been itching to share this with you. And, for all you old-timers – it’s still us, with the same mind and mission. We just look a little bit different now. 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